Fahrenheit 451 Free Essays

Consider the possibility that there was a general public where information was dreaded and looked downward on. A general public where somebody who is scholarly is completely relinquished? In Ray Bradbury’s epic Fahrenheit 451, a character that portrays the standard of this destroyed mankind would need to be Mildred Montag. Mildred is the fragile, wiped out looking spouse of the fundamental character, Guy Montag. Mildred, being the state of affairs for the messed up society in which the novel happens, has a job important to make the novel tie together easily. We will compose a custom article test on Fahrenheit 451 or on the other hand any comparable subject just for you Request Now Bradbury must show that society is removed, over the top and wild through Mildred. Mildred is totally inaccessible and fixated all through the story. She is completely immersed with her radio or TV through the aggregate of the novel. â€Å"Without turning on the light he envisioned what the room would glance like†¦And in her ears the little Seashells, the thimble radios packed tight, and an electronic expanse of sound, of music and talk and music and talk coming in, coming in on the shore of her unsleeping brain. The room was for sure unfilled. Consistently the waves came in and bore her off on their extraordinary tides of sound, drifting her, wide-looked at, toward morning.†(p.12). Before turning on the light, Montag recognizes what the room will resemble. This shows Mildred in industrious in her fixation on the radio and that she is lost in the sound waves each night when Montag returns home from work. All in all, Mildred’s fixation is the reason for her separation. Another quality that Bradbury must show the peruser is childishness. Mildred shows her childishness all through the novel. Her self-centeredness is indicated in light of the fact that Bradbury is offering the expression that since Mildred is being depicted as business as usual; the entirety of the â€Å"normal† residents must be similarly as arrogant as she seems to be. â€Å"She’s nothing to me; she shouldn’t have had books. It was her duty, she ought to have thought of that. I abhor her. She’s made you go and the before you know it we’ll be out, no house, no activity, no nothing† (p.51) Even however Mildred doesn't have the foggiest idea about the individual she is annoying, she is oblivious to the point that she essentially doesn’t care about the ladies or the qualities the ladies was attempting to secure. Mildred doesn't see the estimation of information since one who needs information can't esteem it. Mildred’s absence of information isn't her solitary issue; she additionally has a genuine absence of poise. Indeed, even from the earliest starting point of the novel, when she endeavored self destruction and afterward having no memory of it ever occurring. That was by all account not the only spot in the book where Mildred exhibited how crazy she was. â€Å"The keys to the Beetle are on the night table. I generally prefer to drive quick when I feel that way. You get it up around ninety-five and you feel great. Now and again I drive the entire night and return and you don’t know it. It’s fun out in the nation. You hit bunnies, some of the time you hit hounds. Go take the Beetle.† (p.38) Mildred is careless to the point that she has no an incentive forever. She doubtlessly clarifies how she drives neglectfully and will just have goals of heading to execute innocuous creatures. As indicated already, Mildred is a character who is fanatical, crazy, and childish. Mildred is the character who delineates the regular occupant of the unfavorable and dim society. She shows the perusers that not exclusively are the regular people are universal, yet some of them are essentially distraught. I feel that Mildred was one of the most significant characters in the book since she let the peruser get a firsthand gander at one of the country’s normal people on foot. Toward the finish of the novel, Mildred passes on with no mark made known to mankind. Not even her better half felt awful when the primary atomic bomb put the city wherein she was living. This shows on the off chance that one is totally lost in something, and has no up close and personal public activity, at that point they will before long be overlooked in the afterlife. In the event that something can be educated from Mildred it is that one ought to never lose collective relations. The most effective method to refer to Fahrenheit 451, Essay models Fahrenheit 451 Free Essays Fahrenheit 451 Free Essays The vast majority today barely care about information and underestimate it since they think it is anything but difficult to pick up. Truth be told, numerous youthful grown-ups will in general oppose picking up information and would prefer to engage themselves with games, TV or celebrating. Be that as it may, creators Ray Bradbury and Stephen Vincent Benet would feel sorry for their lack of interest. We will compose a custom exposition test on Fahrenheit 451 or then again any comparable theme just for you Request Now In sci-fi story, Fahrenheit 451, Bradbury recounts to the tale of Guy Montag whose scan for significance and information drives him to settle on troublesome choices all through his excursion. In â€Å"By the Waters of Babylon† a sci-fi story, a kid, John, finds reality while on an excursion to turn into a man. The two stories show a significant exercise picking up information, that it can't be picked up latently it requires penance. Principally, the two stories demonstrate that the expense to pick up information is to lose some portion of one’s old self. In Fahrenheit 451, we see the fundamental character, Montag, doing activities that expect him to surrender his old schedules. He needed to surrender his activity, his better half, and his home to pick up the books and information he so wants. Bradbury cites Montag in his depiction expressing, â€Å"You need to quit any pretense of everything? After so long of working, one night, a few ladies and her books-,† (page 51). This statement shows that Montag needs to leave his place of employment only for picking up books and discovering information so he can be more joyful. This is important to pick up information since it shows how he needed to relinquish of all the stuff he did over such a large number of years since he can’t gain information with the different sumptuous life directly before him. He expected to release it so he won’t return to it. Montag didn't leave his place of employment by then (yet did later) in light of resistance from his better half, Mildred, yet discovered that he needed to relinquish Mildred on the grounds that she would not like to pick up information. So also, â€Å"By the Waters of Babylon† resembles Fahrenheit 451 when moving toward this thought of losing some portion of one’s old self. John, the primary character is on an excursion to turn into a man. He needs to pick up information and truth. He should go to a prohibited land where the Gods used to live, however before long discovers that they were men before his time. Benet makes reference to John in the accompanying statement, â€Å"It isn't for the metal alone we go to the Dead Places nowâ€there are the books and the works. They are difficult to learn. Also, the enchantment apparatuses are broken-however we can take a gander at them and marvel. At any rate, we can make a beginning,† (page 509). This is when John discovers reality and chooses to desert his previous lifestyle. He discovers this important in light of the fact that he knew reality and realized that he can no longer follow his previous lifestyle since it wasn’t valid. He needs to make a fresh start and start right where the â€Å"gods† left off however more gradually. He needs it gradually on the grounds that he realizes that a lot of information will gobble anybody up. All things considered, the two stories show that losing some portion of one’s old self is essential so as to pick up information. Without doing as such, the excursion will be progressively troublesome. Likewise, one must face challenges so as to pick up information. not completed lost other part Step by step instructions to refer to Fahrenheit 451, Papers Fahrenheit 451 Free Essays Educator Faber characterizes the estimation of books in Fahrenheit 451 in light of the fact that he is as yet an enthusiastic peruser, has an assortment of books, and longs to have more. In spite of the fact that he lives in a period where books are controlled and considered ObadO, he despite everything figures out how to seek after his actual side interest which is perusing. Faber accepts that the current condition of the general public is because of individuals like him who are too reluctant to even think about speaking out about reality of consuming books for unadulterated delight. We will compose a custom exposition test on Fahrenheit 451 or then again any comparative subject just for you Request Now Quality is the proportion of greatness or condition liberated from specific lacks. In FaberOs case, quality unquestionably applies to media other than printed books in light of the fact that the media can definitely control what individuals can do and say, particularly later on. Faber expresses these words to Montag at the start of OThe Sieve and the Sand,O as he clarifies the significance of books. Faber reveals to Montag that itOs not simply the books that Montag is searching for, yet the significance they contain. A similar significance could be remembered for existing media like TV and radio, however individuals no longer interest it. As indicated by Faber, Montag is truly looking for Oquality,O which the teacher characterizes as OtextureONthe subtleties of life, that is, genuine experience. Individuals need quality data, the recreation to process it, and the opportunity to follow up on what has been realized. FaberOs remark that a book has OholesO likewise summons the strainer in the title OThe Sieve and the Sand. O Trying to fill your psyche by perusing books resembles attempting to fill a basin that is spilling, in light of the fact that the words slip from your memory before you can even get done with understanding anything. The most effective method to refer to Fahrenheit 451, Papers Fahrenheit 451 Free Essays Meg Klingner November 18, 2012 Period 6 Fahrenheit 451 In Fahrenheit 451 by Ray Bradbury, innovation is utilized to show what might occur on the off chance that we don’t have an independent perspective. The primary characters are Montag and Mildred. Mildred, the mate of Montag, centers around the TV so much that she neglects to have an independent perspective. We will compose a custom exposition test on Fahrenheit 451 or then again any comparable subject just for you Request Now Mildred winds up dying, and Montag didn’t have any compassion on the grounds that their relationship wasn’t close. Innovation has a bi

Assignment Research Proposal Example | Topics and Well Written Essays - 2000 words

Task - Research Proposal Example Back cruciate tendon (PCL) wounds are the most uncommon injuries.(1-JM) Most presumed knee issue become analyzed first through customary radiographs (X-beams). These radiographs are successful in exhibiting cracks on the grounds that the show bones and joint spaces. Their affectability to delicate tissue conditions stays low with the exception of in conditions where the tissues contain mush calcium or fat. X-beams are additionally generally inhumane toward pulverization of medullary bone and loss of ligament also. The essential assessment comprises of horizontal and bet back (AP) projections of the knee.(Carmen Martä ±Ã¢'n-Hervaâ's) Radiographs and CTs stay successful modalities for post-usable imaging following ACL reproduction. CTs, in any case, delineate femoral passage in more exact way than radiographs. The radiation dose be that as it may, is practically twofold that of the radiographs and this should be compelling viewed as while using CTs over radiographs ( Anagha et al). Plain radiographs furnish constrained help with managing sports related wounds. They must be shown in conditions where there is critical effect injury. Positive discoveries are in any case, every so often exhibited in ACL disturbances, where there is wretchedness of the sidelong femoral indent, and segond crack. Registered Tomography (CT) gives successful examination to sorting crack of the tibia level. Ultrasound imaging is used negligibly along with attractive reverberation imaging while breaking down numerous knee wounds. Ultrasound gets solid in appraisal of quadriceps and patellar ligaments, when side effects of injury are situated inside the front joint, and are central. Ultrasound effectively distinguishes security tendons. Wounds to these tendons are anyway connected with disturbance and MRI gets fundamental in showing the full range of the injury (12-EUGENE G). X-ray uses high delicate tissue differentiate and multiplanar capacity in

Sisiphean Richmond Writing

Metaphor of the Month! Sisyphean / Sisiphean Richmond Writing Poor King  Sisyphus! Doomed by the gods of ancient Greece to roll a boulder up to the top of a hill, only to have the task fail, again and again, for all eternity. Students, in November does finishing the semester seem Sisyphean? Or Sisiphean, if you prefer that spelling (both occur and can be considered standard).   As WordPress recognizes and the  OED gives us the y version I will continue with that one. Just be consistent when you employ the term in writing. The lapse in studying Greek mythology disappoints me. I have a dark turn of mind in literature, so I love tales of woe, death, destruction, and crushed pride. They put many a vain schoolboy, even a little Edgar Allan Poe, in his place. Today, Sisyphus boulder seems stuck. The last recorded usage of our word by the OED: spelled with y,   2002; with i, 2007. With only three pips of eight on the OEDs usage frequency chart, is preserving our word a Sisyphean task? In higher education, no. We are an old curiosity shop of language and a maker-space for new words or repurposed ones such as paradigm. So if you wish to be vivid in describing your endless, ever-repeating tasks, tell someone the work is Sisyphean. Please send us words and metaphors useful in academic writing by e-mailing me (jessid -at- richmond -dot- edu) or leaving a comment below. See all of our Metaphors of the Month  here  and Words of the Week  here. Creative Commons image courtesy of Richard Croft.

Paying College Athletes Essay - 1283 Words

The college athletes of their respective sports today, have the opportunity of showcasing their talents in competition on local and national programming on a regular basis which has lately brought attention this controversy, paying college athletes. The issue was brought on by the athletes over time, then caught onto coaches, sports columnists, and fans. The athletes dedicate themselves to the sport to a caliber comparable to the professional tier. The idea of paying the athletes could be considered as they play major factor in reputation of their schools, as well as funds for their schools. However most colleges do not have profitable sports teams. Thus, paying athletes would prove to be a very difficult endeavor and this could destroy†¦show more content†¦They practice, they travel for games, and they represent their school. They also put themselves in the way of personal injury. In the article, â€Å"In Defense of Cheering†, by â€Å"New York Times† writer, Jennie Yabroff, she demonstrates just how hard individuals on a cheerleading squad work. â€Å"One member has a broken rib. The other a possible concussion from a nasty fall. A third wraps a compression bandage around a sprained ankle. They’ve been practicing day and night, focusing on their sport to the exclusion of most everything else, and the strain is showing† (Yabroff, p. 524). These athletes spend a tremendous amount of time and energy preparing to compete. According to former Nebraska Senator, Ernie Chambers, â€Å"[College athletes] are unpaid workers, and in big-time college athletics, not just football, there are no amateurs, you’re a professional. They call it a scholarship, fees, books, tuition and so forth. What I want is the athletes to have some spendable money†. Advocates argue that they don’t necessarily want these students to make large sums of money, just some spending money. Although, there are also many benefits to playing college sports that aren’t monetary. Yes, student athletes do get significant financial aid packages, but they also get to experience something more. When students join a college sports team they form a relationship with people from different areas,Show MoreRelatedPaying College Athletes1061 Words   |  5 PagesCollege sports also known as the greatest source of entertainment known to man this era. There are several types of sports ranging from non- physical to the most physical contact sports. Each sport takes sacrifice and dedication to be able to perform at your best knows matter what level. The NCAA is a million dollar business that lets student athletes show their athletic ability and skill toward other individuals. That is the main reason for the creation of collegiate sports, but not to downsideRead MorePaying College Athletes805 Words   |  3 PagesPaying College Athletes After high school, some students decide to make the decision to go to college to further their education, earn a degree, have fun, and some, to play sports. College sporting events bring in money through tickets, jerseys, shirts, and other gear. The money made for all of these items and expenses go to paying coaches, the school, charities, utilities, and other expenses a school has to pay to have a sports team. Most college athletes are given scholarships to allow themRead MorePaying College Athletes1455 Words   |  6 PagesWhen it comes to college athletics, there always will be a problem that arises. It is one of the most controversial topics there is. One of the main issues within athletics is the idea of whether to pay college athletes or not. Several studies have been done along with articles from various sources. This has been on the rise especially since â€Å"March Madness† is coming up. â€Å"March Madness† may only consist of three weekends, however, an 11 billion dollar deal is made to televise the games (Wilbon).Read MoreArgument for Paying College Athletes1399 Words   |  6 Pages Argument for Paying College Athletes Stephen Elting Mercy College Have you ever heard of a business that made billions of dollars, yet did not pay their employees? Seems pretty remarkable doesn’t it? Well this business is known as the NCAA. According to an article in the New York Times, the NCAA made $770 million from just the three-week Men’s Basketball Tournament, but how much did the athletes who participated in said tournament receiveRead MoreCollege Essay On Paying College Athletes1060 Words   |  5 PagesPaying College Athletes Many people believe that college athletes should be paid for how much revenue they bring to their school. However, there are also people who think they should not get paid because they already have numerous advantages that other students do not have. Student-athletes at the Division 1 level that play mens basketball and football should not necessarily be paid a salary but should be able to make money off of their accomplishments, especially if we hold them on a high pedestalRead MoreThe Consequences of Paying College Athletes1240 Words   |  5 Pages(â€Å"Amateur†). Amateurism is the concept that athletes should compete without payment. Until recently, playing collegiate sports as an amateur was thought to be a noble calling. As time surpassed, college sports became a commercialized industry, generating billions of dollars in revenue. When this became apparent, the implementation of athletic scholarships became more relevant. The athletic scholarship seemed to be a more tha n fair way to delight athletes with some sort of incentive to ensure theirRead MoreThe Problems With Paying College Athletes1120 Words   |  5 Pages College athletics is a very diverse organization involving a lot of students, mainly as the players, and non-students such as officials, coaches and others. The leading governing body for college athletics is the National Collegiate Athletic Association, NCAA. College sports is itself a big industry involving sponsorships, TV networks, endorsements, retail products and marketing. But in spite of it being a big business, the players are not compensated for the work they deliver. This opens up twoRead MoreEssay on Paying College Athletes865 Words   |  4 Pages Should college athletes get paid more money? nbsp;nbsp;nbsp;nbsp;nbsp;There has been a constant debate the past few years on whether college athletes, particularly football players, should get paid. In 1988, the Nebraska legislature passed a bill that would allow the University of Nebraska football players to receive better cash incentives. The bill was later vetoed by Governor Kay Orr, who was governor of Nebraska at the time (O’Toole etal. 2). . The dispute comes from coaches, parents ofRead MoreEssay on Paying College Athletes871 Words   |  4 PagesCollege sports are big money makers now a days. For most universities, the athletic department serves as one of the main sources of cash flow. Athletes are used to create millions of dollars for the NCAA and the schools that they participate in, and never receive a penny. If we are talking about profit, if all bonds with the university were removed, an athletic department representing itself could compete with some of the most successful companies. So, why does the most important parts of the machineRead MoreBenefits Of Paying College Athletes1576 Words   |  7 PagesPaying College Athletes For over a decade, there has been an ongoing debate for and against paying college athletes. Those in favor quickly point out the benefits to players. Those against this practice concentrate on the possible detriment to both the educational and athletic systems currently in place at institutions of higher learning. Merit can be found in both arguments; however, the changes that would be necessary to put the payment practice into place would take years to implement. Many

The Ethical Dilemma On Abortion - 1703 Words

Aerielle Muldrow CWV-101 6/22/15 Professor James Waddell Ethical Dilemma on Abortion There are many common pregnancy alternatives, but most often the resulting decision is abortion because it is effortless. Abortion is endings a women’s pregnancy by removing or forcing a fetus or embryo from the mother’s womb before it is able to survive on its own. Not all abortions are purposely done some are spontaneous like when a women that has a miscarriage. Rather abortion is done purposely or naturally it is a worldwide complication as to it being wrong or right. Abortion is an ethical issue that will be analyzed according to a personal worldview and Christian worldview. Ethical thinking will be examined by value-based decisions that address abortion from the perspective of a Christian worldview and comparing it to a personal assumption by addressing ethical dilemma, core beliefs, resolution, evaluation, and comparison. Ethical Dilemma The ethical dilemma is about abortion and Down syndrome. It is regarding a pregnant patient named Susan that has been trying for years and is finally pregnant with a baby that has Down syndrome. The doctor suggest aborting the fetus because it prevents the child living a life of suffering. Preventing this baby from living a life of suffering makes it difficult to make an ethical decision. It makes the scenario difficult because this child can be a blessing from God. This child may not necessarily have a life of suffering. It may just be theShow MoreRelatedAbortion Ethical Dilemma1643 Words   |  7 PagesAbortion Ethical Dilemma An 18 year old girl gets pregnant and can’t decide whether to keep the baby or have an abortion. Her parents are very religious and do not believe in sex before marriage therefore would not take to kindly to their daughter being pregnant. She does not want to kill her unborn child but feels like there is no other option besides having an abortion. There are many reasons that one would decide upon getting an abortion and againstRead MoreThe Ethical Dilemma Of Abortion1163 Words   |  5 PagesThere are many ethical dilemmas in the world today such as euthanasia, performance enhancing drugs, pornography, abortion and more. Someone’s worldview is often a big contributor in the decisions they make in regards to the dilemma. Abortion is one of today’s most contested ethical dilemmas (Beattie, 2011). Susan is a mother that is debating whether she should have an abortion or not. Her ethical dilemma case will be analyzed and compared from a Christian worldview perspective and other worldly perspectivesRead MoreThe Ethical Dilemma Of Abortion1036 Words   |  5 PagesBenchmark Assignment: Ethical Dilemmas One of the most controversial dilemmas occurring today is the topic of abortion. Some believe that a pregnant woman has the choice to end the life of their unborn child if the mother decides that this is what she wants, especially because the child has not been born and walked this earth yet. Others feel that if the woman chooses to have an abortion, the woman would be considered a murderer because she is ending the life of another human. There is also the grayRead MoreThe Ethical Dilemma Of Abortion1312 Words   |  6 PagesInduced abortion is the deliberate ending of a pregnancy before the fetus is viable or capable of surviving outside a female’s body. Abortion has been practiced in every culture since the beginning of civilization† (Kaplan, Tischauser Chara, 2015). Abortion is one of many controversial issues. It is a topic that is widely debated among many people. Abortion is a difficult topic of discussion, when the baby is a product or rape, or has Down syndrom e or deformities. According to my Christian worldviewRead MoreThe Ethical Dilemmas Of Abortion930 Words   |  4 PagesBenchmark Assignment: Ethical Dilemmas Abortion is one of the most controversial topics in the world today. There are many reasons and debates as to when, why or if a woman should have an abortion. One of the most controversial debates on this is when a woman finds out that their unborn child may have a deformity of some sort. In this paper, I will talk about abortion due to a woman carrying a child with Downs Syndrome and how this can be an immoral decision. Ethical Dilemma A woman named Susan hadRead MoreThe Ethical Dilemma Of Abortion1102 Words   |  5 Pagesdetermines what is ethical and what is not? Can someone determine what is right simply relying on what they feel? Or does something drive them to know what is wrong or right? In the case of abortion, one would may ask: Is the fetus a person? At what stage in its development does, it becomes a person? Does any women have the right to decide if she is going to carry the baby to term or not? (Boyle, 2004) This paper will identify the ethical dilemma of abortion, core beliefs of abortion, and possible resolutionsRead MoreThe Ethical Dilemma Of Abortion1319 Words   |  6 PagesAbortion is a divisive problem in our time, and it is one that is difficult to solve as each side comes from very different initial premises. As Judith Jarvis Thomson points out, anti-abortionists rely on the premise that foetus’ are persons, and therefore are morally equivalent to human beings.1 Conversely, pro-choice advocates typically come from the premise that, as Mary Anne Warren suggests â€Å"foetuses are neither persons nor members of the moral community.† The key ethical schism, is around theRead MoreAbortion: An ethical dilemma.1944 Words   |  8 PagesAbortion, the intentional termination of a pregnancy through surgical or medical devices, was legalized in 1973. This issue of abortion has caused a great segregation in our country. Often the debate is thought to be conservative versus liberal, republican versus democrat, but more accurately it is pro-life versus pro choice. A pro-life stance opposes the belief that a woman should have the freedom to choose an abortion in the case that for any reason she does not want to have a baby. Pro-choiceRead MoreAn Ethical Dilemma About Abortion Essay1496 Words   |  6 Pageswill be faced with some sort of dilemma that tests their morals and values. They will encounter a situation that forces them to weigh the good and bad against bel iefs they have held their entire life and make a decision that could affect their life forever. Those core beliefs are what influences the person’s decisions, their sense of right and wrong as well as their perceptions about every situation they face. This paper will evaluate an ethical dilemma about abortion in relation to the Christian worldviewRead More Ethical Dilemmas Surrounding Abortion Essay1430 Words   |  6 PagesEthical Dilemmas Surrounding Abortion In our society, there are many ethical dilemmas that we are faced with that are virtually impossible to solve. One of the most difficult and controversial issues that we are faced with is abortion. There are many strong arguments both for and against the right to have an abortion which are so complicated that it becomes impossible to resolve. The complexity of this issue lies in the different aspects of the argument. The essence of a person, rights, and who

Analysis Of O Connor s A Good Man Essay - 1201 Words

Flannery O’Connor’s A Good Man is Hard to Find tells the story of a family from Atlanta, Georgia as it makes it way to Florida for a vacation. The five members of the family include the grandmother, her son Bailey and his wife. Among the passengers are three children, one of whom is still a baby. There fatal deaths in the end illustrate the belief that everybody has their own unique flaws. The grandmother plays a pivotal role in the story considering the fact that she selfishly convinces the family to divert momentarily from the expected route. In From ‘One of My Babies’: The Misfit and the Grandmother, Stephens Bandy points out that the grandmother was extremely evil. John Desmond, on the other hand suggests that the grandmother is not necessarily a strictly evil person. With reference to the short story, this paper explores Bandy’s and Desmond’s critique’s of A Good Man is Hard to Find. The paper argues that the grandmother is absolut ely to do anything for her selfish gains. Furthermore, the paper argues that people are not entirely good or evil, but respond to different events in unique ways. In Flannery O’Connor’s Misfit and the Mystery of Evil, John Desmond suggests that the story is an allusion to the teachings of Christianity (Desmond). The author asserts that people should strive to live without necessarily having to prioritize trivial social issues. According to the author, the Grandmother commits the mistake of overindulging in her apparent superiority as comparedShow MoreRelatedAnalysis Of O Connor s A Good Man Essay1522 Words   |  7 Pages In my analysis of â€Å"A Good Man Is Hard to Find†, I will examine the different elements of this piece of literature and break the subject down into its component parts. I also plan to provide evident that O’Connor uses religion as the theme for her short story using several examples of foreshadowing and symbolic throughout her story. After reading the story more than once, I notice some interesting quotes that will back-up my claims that O’Connor’s story is about something that must do with spiritualRead MoreAnalysis Of O Connor s A Good Man 869 Words   |  4 Pages My first reaction to â€Å"A Good Man is Hard to find† was that of sadness and I felt that it was tragic of what happened to the family in the story. I felt really bad for the grandma because no one seemed to be pleased with her or listen to her. I felt like the son was almost tired of dealing with his own mom, or that is the feeling I got from his reactions to her. Even the children did not seem to respect the old lady. O’Connor’s story was very descriptive. Throughout the whole story there wereRead MoreAn Analysis Of O Connor s A Good Man 941 Words   |  4 Pages6/03/2015: O’Connor’s short story â€Å" A Good Man Is Hard To Find† symbolizes a theme of religion which questions me to think how O’Connor was raised? In my intention of this story every character seems to play a key role of religion. As for the Misfit can be seen as Satan himself as he encounters the family and kills them all. Yet he does it so politely saying â€Å"he is not a good man†, and how he only shoots just 3 bullets into the Grandmother. This gives me a sense of how O’Connor is conveying a messageRead MoreAnalysis Of O Connor s A Good Man893 Words   |  4 PagesIn O’Connor’s short story â€Å"A Good Man is Hard to Find† the definition of what it takes to be a â€Å"good man† is very misconstrued. In the beginning of this story a â€Å"good† character does not exist. The family is habitually mean to the grandmother, and the grandmother is a conceded, selfish human being. The misfit, another main character, is a criminal and is not a morally good person either. The central theme of the entire story is the concept of the word à ¢â‚¬Å"good,† and what it takes to meet this expectationRead MoreAnalysis Of O Connor s A Good Man1467 Words   |  6 Pageshappening in the South. She has put the issues that they have in different scenarios or situations that people could understand in her short stories, â€Å"A Good Man is Hard To Find† along with â€Å"Everything That Rises Must Converge.† O’Connor has various characters in her stories that have characteristics that make them damaged, delusional or broken. In â€Å"A Good Man,† The Misfit is a broken character. He does not know the difference from right and wrong by cause of his father never being punished for the thingsRead MoreAnalysis Of Flannery O Connor s A Good Man Is Hard Essay1426 Words   |  6 PagesResearch Analysis for A Good Man is Hard to Find Flannery O Connor s A Good Man is Hard to Find is certainly a surprising work of literature. With this story having a not so happy ending, it goes against all of the conventional ideas on what a typical storybook ending should be. Another unusual thing about A Good Man is Hard to Find is the use of the term good. It is thrown around excessively through the entire tale by the grandmother and even the Misfit seems to use this word as wellRead MoreAn Analysis Of Flannery O Connor s A Good Man1425 Words   |  6 PagesBakane Franca Dr. Lorna Wiedmann English 202-025 December 12, 2014 The Devious Grandmother Have you ever noticed that, many individuals never awaken to reality unless they are exposed to violence? In Flannery O’Connor’s short story â€Å"A Good Man is Hard to Find† his main character, the grandmother is a master manipulator. In the story, a family is destroyed not only because of accidents caused by the grandmother, but also because the grandmother is inconsiderate and self-centered; they are all killedRead MoreAn Analysis Of Flannery O Connor s A Good Man933 Words   |  4 PagesIn Flannery O’Connor’s short story â€Å"A Good Man is Hard to Find†, the fate of the family is foreshadowed within the very first few paragraphs. The grandmother in the story tries to convince the family that going to Tennessee would be much more suitable for the family vacation not only because had the children been to Florida before, but there is a criminal who has escaped from federal prison and is headed that way (1076). She tries to inform her so n, Bailey, and his wife of the convict who claimsRead MoreRhetorical Analysis Of O Connor s A Good Man 1166 Words   |  5 PagesFlannery O Connor is a writer who is well known for stories like A Good Man Is Hard To Find and The Life You Save May Be Your Own. Although both stories rely heavily on theme and foreshadowing, she uses these elements to pick at a larger meaning. Whether her stories depict violence and or redemption, there is always a lesson in the end. O Connor uses irony in order to foreshadow to readers her inevitable endings. In A Good Man Is Hard To Find, a family vacation suddenly ends violently.Read MoreRhetorical Analysis Of O Connor s A Good Man Is Hard And Find 1245 Words   |  5 PagesAdria Corral English 1302 MWF 8:00 A.M. Religion and Morality In â€Å"A Good Man is Hard to Find†, Flannery O’Connor uses grotesque and flawed characters to reflect her own faith on the Roman Catholic Church. Set in the rural South during the 1950s, O’Connor takes readers on a journey from a satiric family comedy to a brutal cold blooded murder. An analysis of O’Connor’s use of religious symbolism and foreshadowing through characters and setting will be conducted in order to better understand her views

Abu Jafar Abdallah ibn Muhammad al-Mansur free essay sample

Abu Jafar Abdallah ibn Muhammad al-Mansur had lived between 712 and 775 AD.   Though he was born of a slave woman, he was regarded by the Islamic people for being the second caliph and founder of the Arab Abbasid dynasty.   He was his brother (Abu al-Abbas al Saffah) successor in the quest to destroy the Umayyads dynasty and the founding of Abbasid dynasty during 749 AD.[1] Abbasid Movement was originated from Iraq, which came about as early as eight century when these group of people through the leadership of Muhammad ibn Ali and Ibrahim ibn Muhammad thought of placing the caliphate in the hands of Prophet’s family.   This was accounted by Matthew Gordon in his book, which says, â€Å"Authority over the umma belonged to the chosen one from the family of the Prophet.†[2] Many became leaders of the Movement but Ja’far Abdallah ibn Muhammad al-Mansur was given much account for his accomplishments in the history of Arab countries. Where, when and into what family he/she was born? Abu Jafar Abdallah ibn Muhammad al-Mansur was a descendant of Prophet Muhammad through his uncle who came from Alid family.   He was born in 712 AD at al-Humaymah by a Berber slave woman; his father was a great grandson of Abbas.   Very little were accounted in the life of Al-Mansur as a young boy.   However, the existing cultural values of that time molded his life as a boy who never learned to give up or surrender.   He had some pride being a descendant of the Prophet, and possessed valiant character because of the influence of Islam faith on him; for them dying for what you fight for is a kind of heroism. His free-spirited consciousness was from his mother who was a Berber slave from North Africa. What were his accomplishments? Al-Mansur though a transitional figure of that significant event, carried out the final destruction of the Umayyad clan in 750 AD.   Abu Ja’far al-Mansur in his reign from 754 to 775 AD was recognized for being the proper person who established the new dynasty.   According to Matthew Gordon, he was responsible for â€Å"the consolidation of Abbasid authority.†[3]   He was also seen as the leader who established Baghdad as the capital of the region in 760s. This transformation of the region had complement in the new image of the area as the premier commercial and cultural center of the Near East and Mediterranean worlds being â€Å"fitting site for the dawn of a new imperial era.[4] Al-Mansur was also successful in restoring order in some areas where Umayyad family resided such as in North Africa in 772.   Within his reign, he was able to reorganize his administration; he created different offices and ministries under his authority.   There was great order during his rule although, many attempts of siege had taken place but to no avail. Other accomplishment he had during his sovereignty were the improvement of the economy of his dynasty and flourishing of Persian literature. What was the relationship between your character and society in which he/she lived? Living during that era was like survival of the fittest; in which if one wishes to continue to exist he must be strong.   There were conflicts all over to expand territories and kingdoms.   This part of the world was as well in great effort for survival.   In one instance, they had to clash against Byzantines to defend their territory. Aside from that, their faith had contributed to his ideology.   For them, killing an enemy is god’s will, and he will reward those who do for the sake of protecting the faith and country. Discuss the major challenges your character faced and how he/she overcame them (if he or she did in fact overcome those challenges). Throughout his time in power, he struggled hard to take control of the supremacy of the region, and with that, he had to face battles against numerous forces who tried to overrule him.   However, the most challenging event in the life of Al-Mansur was his dealing with rebellions inside his administration.   At first, he had many allies who turned to be his enemies due to envy.   Most prominent to these names were Al Muslim and Muhammad b Ibrahim, while Shiite group and his uncle were also among them.   Throughout his struggle to establish peace in his empire, he had to be vigilant and unyielding in his judgment. The first man of his army who turned against him was Jahwar for fear of punishing him for collecting treasures from the camp.   Al-Mansur then killed him after many attempts to escape.[5] Abu Muslim was assassinated at Al-Mansur’ command, which he exclaimed, â€Å"Keep hitting! May God cut your hands off (if you don’t)!†Ã‚   In one source Abu Muslim cried, â€Å"Commander of the Faithful, spare me for your enemy’s sword.† But Abu Jafar retorted, â€Å"For what enemy have I more treacherous than you?†[6]   However, Al-Mansur did everything to win back the loyalty of Abu Muslim’s army.   This event as recorded by McAufliffe, was to present Al-Mansur’ intelligence to maintain his kingdom in the midst of struggles. [1] Kennedy Hugh. The History of Al-Tabari: An Annotated Translation. Volume xxix (New York: State University of New York, 1990), p.2.   [2] Matthew Gordon. The Rise of Islam (Connecticut, USA: Greenwood Press, 2005) p. 46.   [3] Matthew Gordon. The Rise of Islam (Connecticut, USA: Greenwood Press, 2005) p. 47. [4] Ibid. [5] Jane Dammen McAuliffe. Abbasid Authority Affirmed (New York: State University of New York, 1995) p. 30.

Why You Don’t Have to Be a Great Writer to Be a Successful Writer

Im not the best writer. Heck, I know Im not the greatest writer out there either. But, many new writers think or feel they need straight As in English or to major in Journalism to be a freelance writer. But, thats not the case. Online writing is much different than writing for print magazines or publications. While having the formal training in writing can totally help you with your freelance writing gigs, it isnt essential for you to start or succeed. Im a successful writer in spite of my non-journalism background. My background is in Psychology and education. I ghostwrite for top influencers in the blogging industry, write for popular blogs like Blogging Wizard and OptinMonster and recently landed a Huffington Post contributorship. All because Im not the greatest writer. So, why dont you need to be a Pulitzer prized writer to write for businesses? Your Clients Want Results Not Degrees Many entrepreneurs or small businesses arent concerned if you have formal training. What they are concerned with is   results and that means exceptional posts, not degrees. If you dont already know, around 50% of your web visitors can read at an 8th grade level. So, if youre writing at a college level for your clients, you could be turning off half of their audience. So, what do clients really care about when they hire a freelance writer? 1. Can You Write For the Web? Online clients want to know that you can write for the web. What does this mean? It means, can you write in a conversational tone? Online writing is easy to read, isnt filled with difficult words or fluff, and provides value to the reader. Writing blog posts also comes with its own set of formatting rules. When I write blog posts, I write short paragraphs, short sentences, and I structure my writing with subheadings. You can also add bullet or numbered lists to further break up your post. Blog writing is something I teach extensively in my Writeto1k course since this is the bulk of writing that I do and its highly lucrative. 2. Are You Confident in Your Abilities? Confidence is hard to come by when youre new to something. When I first started Applied Behavior Analysis for children with autism, I remember driving to work with sweaty palms. I was fearful that I wouldnt do a good job or that the child I was working with wouldnt progress. It was the same when I started freelance writing. I almost quit because of the fear. But, the one thing that helped me through it all was knowing that I had to keep putting myself out there no matter what. Whether it was pitching or guest posting, I knew that if I kept going with it, I would no longer be a new freelance writer. So, you see, even if you are a newbie and lack confidence, you just have to put that aside and start. Pitch a guest post idea, create your writer website, or ask your friends and family if they need a content writer. Clients want a confident writer that understands their services and can produce stellar content. When I landed my first gig, I didnt have any samples to show in the prospects niche. But, my confidence and how I was able to relate to the job posting probably helped in my favor when the prospect had to make a hiring decision. 3. Do You Have a Social Presence and Connections? Many writers dont think they need to be on social media or have a website to be a freelance writer. But in my opinion, to be a successful and in-demand writer, you do need to be on social media and you do need a writer website. I learned that quickly once I started landing jobs on Twitter and LinkedIn. Social media is the perfect place to grow your blog, showcase your work, and connect with prospects and businesses. You dont have to be on all the top social media profiles. I suggest you start with LinkedIn and Twitter. From there you can set up a Facebook fan page as a way to make more connections. Youre Running a Business You dont need to be a great writer, but you do need to know how to run a business. Freelance writing is a business not a hobby. Youre not going to always write about your favorite topics, or have weeks or months to perfect your piece. And youre not always going to have the choice on how you will write your pieces. Freelance writing means deadlines, editing, citing sources, keywords, copywriting and much more. Clients hire you to either help them free up more time or help them improve their conversion rate. So, what does it mean when you have a freelance writing business? 1. You Need to Market Your Services A popular saying among freelancers is you always gotta be hustling. Since you are the boss, its up to you to find freelance writing jobs. So, that means you need to always be marketing. There are several ways you can market yourself: Guest posting is a great way to show prospects you are credible, able to write and know your niche Comment on blogs you want to write for or that are in your niche. A prospect may see your comments and decide to get to know you better. Follow prospects on social media. Get on the radar of top businesses you want to write for. Have an email signature. When you work on your pitching and sending off those emails, you can be assured that prospects can quickly find out about you from your signature. So, even if you are complacent with a handful of clients, know it can all change. You can lose all your clients or the client that gives you the most work decides to take a break for six months. Its better to have too many clients than not enough. 2. Wow Your Clients I talk about this a lot in many of my blog posts.   Going the extra mile for clients can pay off big time. Just the other day I had a business contact me who told me they were referred from another client of mine. I told this business that I did have an opening. I wrote an ad hoc piece and then the client asked me if I could write more: So, if you impress your client on the first writing piece, it can turn into regular income for you. And this isnt unusual for me. Prospects contact me all the time for ad hoc pieces which end up turning into consistent gigs. 3. Professionalism Since youre running a service-based business, being professional is key to your growth as a freelance writer. This might mean exceeding your deadlines or always being available for emails or just formatting your blog post correctly. For me, I answer my clients emails promptly, often upload my pieces to their CMS, and correspond professionally. This might be common sense, but there are writers out there that dont think its important to be prompt or follow your clients requests. If You Enjoy Writing Youll Probably Love Freelancing Its as simple as that. If you know how to write well, then you can definitely be a freelance writer. Its okay if you make editing mistakes, misspell words or have a lousy writing process. There are tools to help you with all that! So if being the best writer is stopping you from becoming a freelance writer, then know it doesnt have to be that way. You can get started today and be successful in a short amount of time! What are you waiting for?

The Progression of Film Essays

The Progression of Film Essays The Progression of Film Essay The Progression of Film Essay and always in the positive tense. What makes subliminal messaging so effective to the mind is that because they directly target the subconscious, they experience no resistance from the conscious mind (eruptingmind). In the 1950s the first accuring subliminal messages were delicious buttery popcorn and cold refreshments that appeared just quick enough that it could reach your subsconcious mind. What a coincedence that these specific images were shown, with a conviently placed reshreshment stand near by. For reasons unknown, the Disney movies have created virtually unoticable inuendos promoting sexual subjects. Many question why these crude things are scattered through the media directed towards youthful audiences. This sparks worry that maybe modern motion pictures have taken a turn for the worse. Why would advertisement take advantage of the population? Possibly to make a profit. So if the production campanies are primarily interested in the net profit, and now advertisement has stepped in attepting to capatilize off the viewers as well, has film truly changed for the better or worse? Did this simple idea of entertainment snow ball into a money hungered multi-billion dollar industry? Some would admit theyve lost hope and no-longer see the positives of motion pictures anymore. Yet others are hopeful, and excited to see whats next in the world of film. One can only hope another cinematic revolution changes things for the better.

The relationship of board duality by comparing directors with their Dissertation

The relationship of board duality by comparing directors with their firms performance - Dissertation Example To study the positive or negative impacts of duality of board structure on the performance of the firm. Project Aim: In recent years, transparency has become an important aspect of corporate governance that allows investors and shareholders to observe the performance of the company. In this way, investors and stakeholders are aware of the internal conditions and functioning of the company. Brown and Caylor (2004) suggest that the significant relationship between corporate governance and performance is due to the controlling role of the shareholders. They stated that shareholders could elect a board of directors of their choice, which would help them to monitor management performance and enable them to provide suitable suggestions to improve the company’s performance. This research will examine listed companies in Kuwait and it will test whether duality has a positive or negative impact in the performance of these companies. Kuwaiti companies have been selected because there ar e more than 200 companies listed in the Kuwaiti stock exchange (KSE) and 57 per cent of companies have this dual leadership function (Al-Sultan and Al-Shammari, 2010). Research Hypothesis: Various research hypotheses will be tested from before and after the recent credit crisis. These hypotheses include a correlation test of whether there is a significant relationship between the different variables involved in this research. Three hypotheses for this research are: Hypothesis 1: There is a positive relationship between duality and the performance of firms. Hypothesis 2: There is a negative relationship between duality and the performance of firms. Hypothesis 3:... According to the research findings in recent years, transparency has become an important aspect of corporate governance that allows investors and shareholders to observe the performance of the company. In this way, investors and stakeholders are aware of the internal conditions and functioning of the company. Brown and Caylor suggest that the significant relationship between corporate governance and performance is due to the controlling role of the shareholders. They stated that shareholders could elect a board of directors of their choice, which would help them to monitor management performance and enable them to provide suitable suggestions to improve the company’s performance. This research will examine listed companies in Kuwait and it will test whether duality has a positive or negative impact in the performance of these companies. Kuwaiti companies have been selected because there are more than 200 companies listed in the Kuwaiti stock exchange (KSE) and 57 per cent of c ompanies have this dual leadership function. Duality in the boards of Kuwaiti’s listed companies and the performance of these companies has become questionable because of the dual function in leadership. There are many reasons behind this research. However, the foremost purpose of conducting the research is that corporate governance is a relatively new subject in Kuwait and not many people are aware of its company laws and legislation. Another reason is that the issue of duality is not specified in the legislation of corporate governance.

Chapter 1 of dissertation on building level principals' knowledge of

Chapter 1 of on building level principals' knowledge of special education law - Dissertation Example blame on the principals, it is, however, important to make sure that the authorities charged with such crucial decisions possess ample knowledge on the legal aspects of special education. Moreover, sound decisions in this regard can only be arrived at when the decision-maker is familiar with the pertinent laws on special education and has formal or any comparable educational background on special education law. A state-wide study, in this regard, will serve as an essential step towards a better understanding of school administrator’s level of proficiency in special education law. Such study will also shed light as to what interventions may be designed and implemented to see to it that the needs of students with disability can be better served, vis a vis the regular students, en route to the optimization of the academic potentials of both types of students. Background of the Study Historically, students with disabilities have not always been guaranteed access to education (Chur ch and Glaaser, 2010; Ebersold, 2011; Flexer, Baer, Luft & Simmons, 2008; Wearmouth, Glynn & Berryman, 2005). The 19th century saw the beginnings of public support for free public education through the passing of compulsory laws on education which allowed representation of both genders, different ages, socio-economic status, and cultural background. One of the most popular legal battles fought for equality in education was Brown v. Board of Education (of Topeka) where Oliver Brown challenged and conquered racial segregations in American schools in 1954 (Miller, 2004). Yet, until the middle of the 1970s, individuals with disabilities did not benefit from the so-called free education. In 1972, a court ruling in Parc v. The Commonwealth of Pennsylvania had to decide that children suffering from... The main purpose of the ‘Chapter 1 of dissertation on building level principals' knowledge of special education law’ is to evaluate the level of proficiency of building level administrators in Pennsylvania of special education laws and look at possible factors which facilitate or deter their decision making on special education issues by way of a mixed methods design. An investigation of factors facilitating and hindering decision making will entail a profound analysis of the type and level of the administrators’ background in special education law; experience and confidence level in handling special education issues; and proficiency of basic special education law in terms of their perceptions on selected cases. The proposed study will adopt the input-process-output model as its theoretical framework grounded on Anderson and Arsenault who recognizes this paradigm for its simplicity simple and wide applicability to education research. In this study, inputs include: (1) the perceptions of building level administrators on selected issues covered in relevant special education laws in Pennsylvania; (2) information on the type and level of special education background among building level administrators; (3) self-reported experience of the building level administrators in handling special education issues in school; (4) self-reported confidence level of the building level administrators when handling special education cases; and (5) areas of greatest concern in special education law as self-reported by building level administrators in their disposition on relevant issues in school.

Work-integrated Learning (WIL) Project Management Plan

Work-integrated Learning (WIL) Project Management Plan Table of Contents (Jump to) Executive Summary Introduction Background of the project Intended audiences of the project Contents of the major sections of the PMP Conclusions Recommendations Executive Summary This assignment covered the project management plan of the national WIL portal project. University of Victoria in Australia is the sponsor of the national WIL portal project. The motivation of creating this portal is to make link among community, industry professionals with the higher education and vocational education sector. The students will be benefitted more by getting learning occasion from this. It is to mention that Victoria University is the leading university of thirty four Australian universities which made a consortium. The report starts with an introduction which describes the grounds of the report. The background section justify the situation and framework of the project. It also describes the addressees of the PMP. The checklist of the structure of the PMP is also discussed. Lastly, an analysis of the contents of the PMP by examining each of the key sections. The document includes the configuration that is suggested in the PMBOK moreover it also covered the module four of the class lecture materials. The total numbers of stakeholders are given on this project which creates a positive impact on project management team in communication plan. The risk management plan and risk register was also prepared in the report. There is a discrepancy in Appendix E, which contains work breakdown. The appendix E would be more appropriate if it explained as a milestone chart or project schedule. Appendix E comprises of responsibility, due date, start date and descriptions. These are the characteristics of project schedule. A Gantt chart presenting the plan of project task has not been given. To confirm good scope of management, a correct work breakdown structure should be incorporated. It is also recommended that a standard Gantt chart should be included to demonstrate the planned program of the project. It is also recommended to add full budget which shows cash flowed costs of the project and this benefits project manager to observe and maintain the costs of pro ject in control. In risk register the key assumptions should be included. Introduction The preparation of this assignment is made in line with the project management plan of the National WIL portal project. The student will be benefitted more by this National WIL portal project as it will create a web portal to link community, industry and professionals with the higher education and vocational education sector. The structured report contains a background which covers the project context, the structure of the PMP and the intended audience of the PMP. At the end it ends with a conclusion and some recommendations. Background of the project The National WIL portal project funded by Victoria University successfully applied to the variety and structural adjustment fund of the department of education, employment and workplace relations (DEEWR). The goal of the National WIL project was to make a WEB portal. This web would link among community, professionals and industry which would raise learning opportunities for the students. The major payback of this project was to offer simple communication occasion and assist the increase the growth of work-integrated learning community of practice. The portal would be assisted by the Australian Collaborative Education Network (ACEN). Intended Audience of the project Work-integrated learning (WIL) is widely measured influential in training newgraduates with the mandatory employability competencies to function efficiently in theworkatmosphere (Jackson 2014). In a short, WIL is the expansion of professional skill, the capability of students to perform in the workplace (McNamara 2011). Module four of the MGT8022 course materials describes that the PMP has various reasons and is intended to several audiences. Higher authorities in governance need the PMP for decision making purpose. In order to execute the project by the project team members. Financial sensitive data are not added in the PMP. External funding source may provide some financial support. Project consultant will get a brief description of the project from the PMP but the components of the PMP will be carefully chosen. This is to mention that all the audience does not need full PMP document. Some of the audience may need parts of the PMP. Section 2. 1, P4 of the plan document describes about the various stakeholders. In following table various stakeholders are examined and also explained the reason of the intended audience of this PMP. Key Stakeholder PMP Audience ( Y/N) Reason Victoria University Yes Accountable for planning and leading the project. Execution, monitoring, controlling and closing part of the PMP will be lead by them Judie key Yes As project manager will lead the whole project and also responsible for planning. 34 Partner universities Yes part of the project ACEN Yes Will support the stakeholders and others when the portal will be finished. Project Advisory Group Yes Project advisory group will monitor the project. Project Development Group Yes DEEWR Yes As a funding authority they have interest on the project benefits Table 1: Key stakeholders and the reason to be included as intended audience. Victoria University is the initiator of the project WIL. The essential steps of aprojectinclude beginning, planning, execution,monitoringandcontrolling, and closing (Abushaiba Zainuddin 2012) As a project leader the university needs to learn the execution plan of the project. Monitoring and controlling of the project is also necessary for a successful closing. The role ofprojectmanageris important toprojectaccomplishment (Ahmed et al. 2013). Judie Key is the project manager. She is in charge of planning and leading the project. She needs to execute, monitor and control the project in order to successfully accomplish the project. Thirty four partner universities made a consortium to make national WIL portal. When the portal will be finished they will also be benefitted by this project. Australian Collaborative Education Network (ACEN) will provide the national doorway for industry and community into the universities. Structure of the PMP Organisational culture and the methodology determine the formation of the PMP (MGT8022, P56). PMP should be significant to its intended audience. According to the functional area and difficulty of the project, project management diagram contents will differ (PMBOK Guide 2004). Actually there are no rigid rules as MGT8022 discussed (p56). The PMBOK described (p89) that the PMP can be either summarised or detailed and it can also be consists of one or more subsidiary plans and other mechanisms. In the traditional formation, the authority scale is realized throughout the chain of command, whereas in the project configuration, authority comes from reliability, knowledge, or being a sound decision-maker (Kerzner 2013) According to MGT8022 course outline suggested structure of PMP might include: Overview, objectives, general approach, contractual, schedule, resources personnel Evaluation methods Potential WIL Portal PMP Section Reason For Inclusion 1. Introduction Readers will realize the purpose of the document and a little explanation on it. Background and context of the project, it also includes project objectives. 2. Key Personnel Involved The influential people or organizations of the project. Basically, the people who are involved with project directly. 3. Project Benefits The payback that can be anticipated from the project. 4. Project Scope Project team will be focused and on task with project scope 5. Project Time Schedule Time Schedule tells when each activity should be done. 6. Project budget summary For accountability reason 7. Quality To ensure quality across the project 8. Project roles and responsibilities Define the roles and responsibilities of the project members 9. About the risk management plan To minimise or avoid the risk this plan is done 10. Project control To get the progress report of the plan 11. Communication plan To get a better establishment of communication Table 2: Structure of the National WIL portal project. Contents of the major sections of the PMP Customer satisfaction is the main condition for in general project achievement and  content design goals is the next (Mà ¼ller Jugdev 2012). In this PMP customer satisfaction should comes first before making contents of the PMP and contents should be design according to customer satisfaction. The content of project management differs depending upon the relevance area and difficulty of the project (Institute 2013). The elements of the main sections of the PMP would again rely on the organisational culture and methodology. The contents size depends on the particular project requirements. The contents of the national WIL portal PMP document are explored at the below table. MGT8022 course material is used as theoretical framework in the following table columns. Introduction is not supported by PMBOK. As a methodology PMBOK does not support introduction in any section. PMBOK suggests overview or executive summary of the project. The Victoria university portal project starts with introduction but it would be better if it started with executive summary or overview. Key personnel involved in the project are key stakeholders and team members (Turner 2008). The interest of the project creates a negative or positive outcome of the project. If the stakeholders are against the project they will not wilfully involve in the project. Project team members is vital for project performance, achieving information sharing is still tough (Han Hovav 2013). Team members must be trained how to work together and correspond with others effectively (Tseng Yeh 2013). Projectmanager (PM) capabilities are essential inproject accomplishment (Chipulu et al. 2013). In the Victoria university project there are many parties involved as various stakeholders, it would be a crucial task to make all of them happy. One of the disputes that one face when running aprojectis improbability. This differs fromprojecttoproject. The Risk  Management  process include identify, assess, plan, implement, and communicate (Hinde 2012). Appendix G discussed about the risk management process, here in the case of Victoria university risk assessment based on four major criteria. It is also noted that risk management will be reviewed periodically and, if necessary new things will be added to the process. The  project  schedule  is the complete duration of theprojectwork, including the project management work, in order to generate the project scope (Phillips 2010). In the WIL project start date and end date are given but it would be better if a Gantt chart was given. The project scope is no longer a unimportant assessment (Là ©ger et al. 2013). Manage through a breakdown formation, focus on outcome, balance objectives and levels of ambition and keep it easy are the four principles of scope management (Turner 2008). National WIL portal PMP described various scopes of the project but it would be better if key milestones are given in chart that would be more visible. Quality management process systems are the central part and information warehouse for making any decision regardinga course of action (Ul-Hasnain, Waqar Shahbaz 2012). Quality management process of the WIL project is discussed in appendix C elaborately. Project roles and responsibilities are discussed in appendix D with a chart. Project budget is very important because it identifies the financial resource of that project will use. project is successful when it is delivered on-time, on-budget (Ellis Berry 2013) . Project budget is discussed in the page number eight of the PMP plan as a summery but it is also noted that budget is a sensitive issue. Everybody involved in the project may not have the same interest on budget; the funding party DEEWR has the most interest on budget. Project Communication (PC) pursues regular procedures and guidebook, as Project Management conducts within restrictions of budgets and deliveries (Rajhans Shah 2012). If communication breaks down during any of the stage of project accomplishment, it generates a lot of obstacles and ruins the smooth performance of the whole project (Rajhans Shah 2012) . Appendix D also discussed about the communication plan of the project. Communication plan described the type of information to be communicated and the medium of the communication. This chart shows how all parties involved in the project will be communicated. Although project benefit is discussed in WIL portal project, it is not suggested by Project Management Institute or any authors to include in it project content. Basically, project benefit may be discussed in business case. In this particular case Department of Education, Employment and Workplace Relations (DEEWR) the funding authority of the project may have particular interest of this project benefit. Four requirements are essential for effective control of the PMP. Monitoring and reporting of the results, comparison results with the plan and forecast future results, plan and take effective action to improve the main plan – these three are discussed in WIL project plan but potential work and estimate performance are missing from the content of project (Turner 2008). One means to improve success of theseprojectsis adequatecontrol. WIL Portal PMP Section Discussion of the Section Contents 1. Introduction MGT8022 suggests an overview or executive summary which gives related information. PMBOK does not provide an introduction type section because it is a methodology 2. Key Personnel Involved The contents of the key Personnel section in WIL portal include key stakeholders, those who provide project governance and those who execute project work 3. Project Benefits PMBOK or MGT 8022 course did not mention about the project benefits. Project benefits are discussed in the business case. 4. Project Scope PMBOK and MGT8022 mention about the project scope 5. Project Time Schedule PMBOK and MGT8022 mention about the project schedule 6. project budget summary PMBOK and MGT8022 mention about the project budget summary 7. Quality PMBOK and MGT8022 mention about the project quality 8. Project roles and responsibilities PMBOK and MGT8022 does not mentioned about project roles and responsibilities 9. About the risk management plan PMBOK and MGT8022 mention about the project risk and management plan 10. Project control PMBOK and MGT8022 mention about the project control 11. Communication plan PMBOK and MGT8022 mention about the project communication plan Table 3: Contents of the National WIL project. Conclusion: This is an average report on PMP. The lecture material covered in the module and also the information suggested in the PMBOK are covered in the documents. The total number of stakeholders is given in the PMBOK. Project management team are also integrated in communications plan. The risk management plan and risk register were arranged in the PMP. There is one inconsistency in the Appendix E with work breakdown structure. It would be better if explained in milestone chart. A Gantt chart describing the schedule of the project task has not been given. Recommendations: After the analysis following recommendations are given: To confirm good capacity of the management an appropriate work breakdown structure should be added in the PMP. More in depth budget presenting the cash flowed costs of the project should be given. Project manager will be benefitted to observe the costs of the project. More standard Gantt chart should be incorporated to demonstrate the intended scheduled of the project. The main idea planned in the PMP should be added to the risk register. The reason behind is that if these assumptions are not correct then the project would be at threat All schedules must recognize the time restrictions and, if possible, should recognize those funds vital for all event Plan future work and estimate performance should be added in project control. Project benefits can be omitted from the PMP

It is Time to Legalize Marijuana Essay -- Argumentative Persuasive Top

  Ã‚   The long-standing prohibition against recreational use of cannabis in the United States should be repealed. In addition, the penalties for possession and trafficking of cannabis should be abolished, and cannabis should be taxed and regulated by the federal agency that controls the other recreational, legal, yet addictive and potentially injurious substances tobacco and alcohol (the ATF). Cannabis has been illegal since the Marijuana Tax act of 1934. Yet of a population of 284 million (2000 U.S. Census), 70 million Americans claim to have smoked cannabis at some point in their lives [NORML]. Prohibition of cannabis is therefore apparently ineffective at changing the habits of a population, just as prohibition of alcohol was ineffective in 1919-1933. Making otherwise law-abiding citizens fugitives does nothing more than fill the prisons and alienate the populace from their government. In fact the total cost to taxpayers of solely marijuana-related incarceration (in local, state, and federal prisons and jails) of 15,400 people exceeds $1.2 billion per year. That one billion does not include what it costs to investigate, arrest, and prosecute the "hundreds of thousands of marijuana users arrested every year" [Hall]. Three and a half million people were arrested for marijuana offenses during the 8 years under President Clinton! [NORML] More than double the same period bef ore his presidency. Hall goes on to quote a report by the National Academy of Sciences: "there is little evidence that decriminalization of marijuana use necessarily leads to a substantial increase in marijuana use." So while it is argued that the corruption, guerrilla violence, and terrorism carried out by the black market drug traders would infiltrate ma... ...ause compared to alcohol and cigarettes, there really isn't any reason for it not to be.    WORKS CITED 1. Illegal Drugs and Alcohol-America's Anguish. 1997. Information Plus, Wylie, TX. 2. http://www.lectlaw.com/files/drg17.htm The State Of The Art In Horticulture. A Crime Punishable By Life Behind Bars, By Michael Pollan, From New York Times Magazine, 19 February, 1995. 3. http://www.fas.org/drugs/issue7.htm The FAS Drug Policy Analysis Bulletin, Issue 7, June 1999. "Appraisals of the Adverse Health Effects of Cannabis Use: Ideology and Evidence" by Wayne Hall 4. http://www.usemb.gov.do/IRC/drugs/threats.htm ONDCP Chief Releases Report on Drug Threats Across United States, 2 December 2000. 5. http://www.mapinc.org/drugnews/v00.n1521.a05.html Thornton, Jacqui "Cannabis Can Kill You" U.S. Census data can be found at www.census.gov.

The Body Shop

The Body Shop Table of contents Introduction  :2 Section A3 A comprehensive strategic analysis of the industry  :3 Question 13 1)The external strategic analysis of The Body Shop3 1. 1 ° Synopsis of the beauty industry: Macroenvironement and trends3 1. 2 ° The competition: immediate industry and competitive environment5 1. 3 °The key success factors of the beauty industry and The Body Shop7 1. 4) The SW(OT) analysis of The Body Shop8 Question 2:8 Applicability and effectiveness of new CEO Patrick Gournay’s strategies8SECTION B10 Question 3:10 Vision and Mission10 Question 4:11 Financial and strategic objectives:11 Question 5:12 Corporate and business strategies12 Question 615 Balanced scorecard for The Body Shop15 References Introduction The cosmetic industry is one of the biggest industries in the world. The worldwide annual expenditures for cosmetics is estimated at U. S. $18 billion. There is a strong competition in this industry all over the world. To compete and obtain a competitive advantage, companies have to invest a lot.They always have to innovate, to invest in advertising campaign in order to be known and to be successful. The Body Shop decided to be different, their products are natural, it is an ethical organisation, associated with environmental friendliness. But how The Body Shop takes part in the cosmetic industry? What are their vision and mission and what strategic directions should be recommended to the Body Shop in order to perform successfully in this industry? Section A A comprehensive strategic analysis of the industry Question 1The cosmetic industry is a very aggressive and challenging market, in order to be more competitive and to gain market shares and customer loyalty, companies as The Body Shop have to understand their environment. After analysing the external environment (major trends of the industry, competitors and driving forces), the key success factors as well as the strategic issues will be evaluate, in order t o provide a SWOT analysis. 1) The external strategic analysis of The Body Shop 1. 1 ° Synopsis of the beauty industry: Macroenvironement and trendsThe PEST model in as interesting tool to understand and study all the components and trends that affect the beauty industry. This environment analysis permits us to understand the strategy of beauty brands as The Body Shop. To identify the importance of each components of the industry, it is necessary to quantify them. In the last column, O will represents â€Å"opportunity† however T will represent â€Å"threats†. Moreover, a number will be associated to see the impact of each element. PESTE model for the Body Shop |Importance of the regulations concerning the launching of new |T 5 | |Political environment (legislation and |products in the markets: (allergies†¦) | | |regulations) | | | | | | | | | | | | |Globalisation (driving force) |T8 | | | | | | |Strong local and foreign competition |T9 | | | | | | |Increas e in prices | | | | |T6 | |Economic and international environments |Increase in the budget bound for beauty | | |(general economic conditions) | |O6 | | |Cosmetic industry: huge market | | | | | | |Alliance groups in the cosmetic industry to attract new customers |O8 | | |(driving force) | | | | |O7 | |Societal environement (societal values and |Growth of the free time: importance to take care of our body and |O6 | |lifestyles) |beauty | | | | | | | |Importance of well being | | | | |O8 | | |Importance of the beauty (driving force) | | | | |O8 | | |Be young and stay young | | | | |O8 | | |Ageing of the population (segmentation of products) (driving force) | | | | |O7 | | |New market for men (new products.. ) (driving force) | | | | | | | |Companies and customers have more and more social responsibility |O8 | | | | | | Different needs and preferences according to the countries and the | | | |skin differences |O7 | |Societal environement (societal values and | | | |lifesty les) |Important demand variations and fashion effects in terms of |O6 | | |cosmetics | | | | | | | |Growth of the worldwide market of cosmetics (driving force) | | | | |O6 | | | | | | | | | | | | | | | |T8 | | | | | | | | | | | | | | | |O7 | | | | | | |Use of internet to buy products (driving force) |O6 | | | | | | Rapid innovation (waterproof †¦) (driving force) | | | | |T7 | | |Need of strong technological capabilities | | |Technological environment | | | | |Strong marketing innovation (driving force) |T7 | | | | | | | | | | | |T8 | | | | | | |Respect the environment |O10 | | | | | |Environmental aspects |Sustainable development |O10 | | | | | | |Fair trade |O8 | | | | | | |Bio market and products (driving force) |O9 | | | | | |Environmental aspects |Ecology | | | | |O8 | After this analyse of the trends, components and driving forces of the industry, it is interesting to see the place of the competitors in the industry. 1. 2 ° the competition: imme diate industry and competitive environment In order to understand the dynamism of The Body Shop, we have to understand the competitive structure of the cosmetic industry.The â€Å"competitive structure† of this market and the â€Å"critical rules of the game set by the industry† can be explained by using the â€Å"Porter’s model of competitive forces† in the cosmetic market. The Porter’s model is composed by five forces, the nature and strengths of the competitive pressures associated with these five forces have to be examined force by force to identify the specific competitive pressure which each comprises and to decide whether these pressure constitute a strong or weak competitive force. (Hough, J et al: 2008:101). It permits us to establish how important the market is to current and potential competition. Porter ‘s model of competitive forces in the beauty market [pic] These forces are explicated in this table: |- High local and internati onal competition | | | | | |- The Body Shop has to face the direct competition in the domestic and international markets | | | | | |- Face the numerous cheaper competitors | | | |Rivalry competition |- Lots of competitors as: supermarket, beauty institutes, hair dresser, perfumery †¦ | | | | |HIGH |- Big brands with strong image: Dior, Yves St Laurent, Estee Lauder †¦ | | | | | | | | | | | | | |Rivalry competition | | | | | |HIGH | | | |- Too much brands | | | | | |- Too difficult to obtain a brand image and customer loyalty | |Threats of new entrants | | |LOW |- Numerous regulations | | |- There are not really substitutes products but there are lots of others brands.. | | | | | |- The substitutes products will be : | |Threat of substitute products | | |HIGH |- Cheaper products, no name brands | | | | |- Products tested on animals | | | | | |- Non natural products | | | | | |- Imitative products | | | | |Bargaining power of suppliers |Their impacts ar e not too big | |MEDIUM | | | |- High expectation in terms of quality and services | |Bargaining power of buyers | | |HIGH |- New generation with internet, buyers can compare prices | After this analysis, we can follow with the key success factors of The Body Shop. 1. 3 °the key success factors of the beauty industry and The Body Shop â€Å"Key success factors are the products attributes, competencies, competitive capabilities, and market achievements with the greatest impact on future competitive success in the marketplace. † (Hough, J et al: 2008: 97) In order to succeed and to be competitive, The Body Shop has to manage key success factors. So we can say that cosmetics brands have: – To be innovative and to propose new products – To obtain global distribution capabilities To have strong e-commerce capabilities (friendly website†¦) and the possibility to buy online products – To have an excellent and famous branding image: customers could iden tify them to the brand and its values. – To be different – To maintain high level of quality and services in order to improve customer satisfaction and loyalty In the next part, we can realise a SWOT analysis to evaluate if The Body Shop meets these key success factors. 1. 4) The SW (OT) analysis of The Body Shop The SWOT analysis provides an overview of the firm’s situation and it is an essential component of crafting a strategy tightly matched to the company’s situation. (Hough, J et al: 2008: 138).The SWOT analysis is composed by the strength, weaknesses, opportunities and threats. We have already done the opportunities and threats in the macroenvironment analysis that is why we just evaluate here the strengths and weaknesses of The Body Shop (internal environment). | | | |STRENGHTS |WEAKNESSES | | | | |Global business Lack of new products | | | | |Ethical business |To slow to get new market share | | | | |High social responsibility |Stores to o old, need a new design | | | | |Respect of human rights |Unpopularity of the Body Shop in the city and in the business | | |community | |Present all over the world (in 47 countries) | | | |Lack of enthusiasm | |Anti animal testing practices | | | |Failure in different countries: ex France, USA.. |Good manufacturing and wholesale | | | |Big problems with franchises | |Reorganisation to the firm to a management group | | | |Lack of adaptation to the needs and preferences of overseas markets | |Importance of the environmental friendliness |(ex: USA) | | | | |Strong corporate culture in the firm ( involvement of the staffs in |Not a strong retailer | |the campaigns) | | |Important financial losses | |Products naturally made | | | |Products and concepts easily imitated | |Uniqueness of the products in term of its packaging | | | |Too much importance in launching environmental projects and too less| |Strong identity |in running business | | | | |Different suppliers from different ethnics and groups |Followers in cutting prices | | | | |A.Roddick: ethical and strong leader |Prices more expensive than the other competitors | | | | |Importance of staff selection |Lack of advertising | Question 2 Applicability and effectiveness of new CEO Patrick Gournay’s strategies P. Gournay was a business man with experiences. He wanted to create a new strategy for The Body Shop in order to be a unique brand, different to the others. This strategy was focus on different point: – Be faster to launch new products (less than one year). – Redesign the stores to satisfy the customers and to improve the brand’ image. – Cut the number of products by 25%, to be focus on â€Å"heritage† products. – Acquisition with Cosmo Trading for ? 7 million to have more control on European operations – Restructuration New products with a strong Body Shop’ identity: Hemp, differentiated products – New leaders hip – Reclarify the mission and vision of the company: be a strong retailer – Outsource manufacturing and find manufacturing partners in each region – Cut administration costs – Decentralization in 4 main regions – Focus on customer satisfaction Even if some problems were still present in UK and USA, and if some periods were more critical than the others as Christmas for example, the P. Gournay’s 2000 strategy was a new life for The Body Shop. After some mistakes due to bad choices and a lack of experience in the cosmetic industry P. Gournay planed a real revolution in The Body Shop organisation.In a result of this revolution, profits rose by ? 9 million to ? 271 million compared with the same period in 1999 and most of his objectives were achieved. These elements show a very good execution of his strategy. It is always easier to plan a strategy but the implementation of it relieve to strong efforts in leadership and management. The organisa tional changes that is to say the restructuration as well as the decentralization of the company were very good strategic changes. It permits to share the responsibilities and to involve more the employees in this new strategy. P. Gourmay is a strong leader, he had the capacity to believe in The Body Shop future and to be fast to react.It understood the needs of the markets in creating new products as well as new services as home selling. He also wanted to be more customer oriented, improving the brand image thanks to the redesign of the shops and developing marketing tools as customer loyalty program in UK. Even if his lack of experience in the beauty industry was claimed, he was able to refocus the company to be a strong retailer. The results of his strategy have been done by better profits, share value and sales. Gourmay looks to be a good communicant, he explained numerous times his choices and the aim of his strategy, this step is important to create a strategy-supportive cultu re.The applicability and effectiveness of his strategy have been recognized by analysts, by the business community but also by all the company. Section B Question 3 Vision and Mission †¢ A mission statement focuses on current business activities — â€Å"who we are and what we do† The Body Shop is a global business, based on ethics, his products are known and famous for their naturally and because they are not tested on animals. The Body Shop is an organization with strong values and identity. The Body Shop was one of the first organization focuses on social responsibility and fair trade. The Body Shop offers natural cosmetics and personal care products. They have services as home selling and massages in their shops.With ageing of population and the importance of well being nowadays, customers have strong expectations in terms of quality and excellence. The sustainable development is a recent value in our society and customers expect companies as The Body Shop to r espect it. The Body Shop is a good retailer; it has manufacturing partners in each of his four region area. This organization has the capacity to create new 100% natural products and to be involved in social causes. †¢ A strategic vision concerns a firm’s future business path — â€Å"where we are going† The Body Shop should gain market share and extend his leadership position in the cosmetic industry worldwide. They should be more famous and extend their brand awareness all over the world.The Body Shop will follow with his ethical values and develop new products and services in order to be more competitive. In other words, The Body Shop has to create new opportunities to leverage their brand globally. To achieve these goals, The Body Shop has to pursue and to improve the broader corporate goals of profitable growth and continuous improvement. The Body Shop should: – Achieve world-class performance by attaining a strong competitive position in target markets. – Exceed customer expectations for quality and value. – Earn in excess of the cost of capital over a business cycle. These elements can be reaching thanks to: – The distinguished brand The heritage of integrity and teamwork. – The advanced skills – The special relationships that have long existed between the company and the employees, customers, dealers and other business partners around the world The Body Shop has to pursue his natural products based more on well being than beauty. They have to follow their politics about ethics and fair trade and stay oriented by the environmental friendliness. The Body Shop has to be focus on customer satisfaction. The management has to be more profits oriented and be more aggressive in order to survive. †¢ Types of business , the body shop should be in: The Body Shop should open his shops to new customers.Nowadays there is a new market with men and old people. They should segment their products an d adapt them to new consumers’ needs and expectations. They also should create and develop a friendly website where customers could see all of their range of products and buy them online. Question 4: Financial and strategic objectives: Financial objectives: Outcomes focused on improving financial performance ? Achieve revenue growth of 10% per year This objective is important and it is achievable. Indeed, thanks to P. Gourmay they have reached very good performances in term of profits and sales. This objective will be the consequences of the new strategy implementation.It also will be the results of a better customer satisfaction and brand awareness. This objective can be reach thanks to an internal growth as I said before but also thanks to an external growth. It will be interesting for The Body Shop to realize alliances with big actors of the cosmetic industry. ? Increase net profit margins from 2% to 4% As we can see in The Body Shop case, that during Christmas period they have interesting margins. This objective can be the results of scale economies, and costs reductions. Strategic objectives; Outcomes focused on improving long-term, competitive business position. Different strategic objectives could be developed: ? Have more attractive products than rivals Be more focus on customer satisfaction ? Gain customer loyalty ? be more innovative ? Gain recognition as a leader in natural products We are going to focus on 2 main objectives: ? be more focus on customer satisfaction This element is key point to ensure the future of the Body Shop, they have to be more customer oriented, to understand their needs and expectations. If customers are satisfied and feel considered, they will be naturally more loyal. As we know, a loyal customer is cheaper than a new customer. Different tools will be developed in the new strategy in order to reach this objective. Moreover, The Body Shop will have a new strategy to obtain new customers. Gain recognition as a leader i n natural products The core competency of The Body Shop is his capacity to create natural products. To gain market share, they should use this element and work on it in order to be recognize as a leader in the natural cosmetics industry. This element will give to the Body Shop an excellent and famous branding image. The Body Shop will have an image of â€Å"specific† companies, with strong skills and know-how. Question 5 Corporate and business strategies In order to reach the financial and strategic objectives gave above, The Body Shop has to realise some actions to be more and more competitive during the five next years: The Body Shop has to follow his strategy of differentiation by launching natural Products with elements from all over the world. â€Å"The essence of a broad differentiation strategy is to be unique in ways that are valuable to a wide range of customers. † (Hough, J et al: 2008: 152) To be very effective, The Body Shop has to study consumers ‘ne eds and behaviours to understand what they consider important, what they think has value and what they are willing to pay for. This buyers study will help them to create new products and services perfectly adapted to consumers’ expectations. It they follow this strategy and tried to be totally different, the consumers will accept to paid more and will be able to identify them to the brand.This strategy needs also to have a strong corporate culture based on innovation, the human resources have a strategic role, they have to recruit creative employees. The employees have also to be trained in order to be innovative and creative. – Have a bigger brand awareness is necessary for the Body Shop. That is why they have to invest more in marketing. They already have a strong identity but they have to diffuse it thanks to new media opportunities. The communication is an important element, more advertising campaign will add value and increase brand awareness. A powerful world adv ertising campaign will be interesting. As the Body Shop is a brand with strong values and politics, they should realise a different campaign as â€Å"Benetton† has done few years ago.In this campaign, they have to be different and to communicate about their natural products, that is to say their specific skills, their high quality and excellence. The campaign will be a â€Å"paper† campaign or a TV one, if the budget allows these expenditures. – As I said before, The Body Shop has to be customer oriented. They should realise a friendly website where customers will be able to see their range of products and services and where they would be able to buy online products. It will permit to customers to have good references and to be easily found on the world wide web. The website will permits to the organization to be more attractive and to attract a maximum of internet users. The organization should develop his customer loyalty programs all over the world. People li ke to be considerate as a specific customer and expect to have a â€Å"specific treatment†. The loyalty card encourages consumers to be loyal in order to receive presents and special offers. – They also could extend their services: Selling at home should be proposed in numerous countries. Customers love being the main interest of the companies. With this service they feel caring and have the feeling to have customized services. We have also seen that additional services as massages have increase the sales. People after having a nice moment want to buy the products used during this time.The Body Shop should propose services as sauna and hammam for example. – The Body Shop should not stay a niche market. The new trends and lifestyles give them big opportunities. They should realise a segmentation of their products that is to say they should have specific products for men and old people for example. They have to innovate and to adapt them to the changes. – T he Body Shop is already a global company but they should be present in other market as India, an emerging market. The beauty is an important value on this country, and the Indian beauty is known all over the world thanks to L’Oreal’s muse. This new market can ensure new sales and market shares, it is a new opportunity. The Body Shop should adopt a more aggressive strategy; the competition should not be underestimating. The company has to be more profit oriented. To reach their objectives, they can realise some alliance with a big brand as L’Oreal. Indeed, this alliance will permit them to shares their resources and capabilities in technology and innovation for example. It will help them to realise new products. – The creation of new products will also be strategic elements in specific period as Christmas. The Body Shop should realise limited products to give exclusivity to some customers. With specific range of products for this specific period, The Body Shop will improve his differentiation.All these changes require strong involvement of the management and employees, The Body Shop has to be more reactive, and they have to adapt them of their environment: lifestyles etc. As Gourmay done, the company has to change its structure when it is not adapted in order to be profitable and to promote innovation in the company. The culture has to be supportive and be oriented on differentiation and creativity. The resources are necessary to invest on an advertising campaign for example, but these marketing tools can lead to an increase on sales, market share and profitability. The company has to think regionally and globally in order to be present in new market as emerging market.The control is an important step, it is important to evaluate the actions done and to learn from the mistakes. The evaluation permits to have a continuous improvement, The Body Shop should be more control oriented. Question 6 Balanced scorecard for The Body Shop |THE B ODY SHOP | |HEAD OFFICE | |MAIN OBJECTIVE: | |Increase their market share all over the world, be a leader in natural products and have a better brand awareness | FINANCIAL |CUSTOMERS |INTERNAL |LEARNING AND GROWTH | | | | | | |- Refocus on retailing |- Increase their satisfaction |- Reinvention of The Body Shop |- Training of employees to be | | | |brand |more creative and innovative | |- New market shares: |- New products and services | | | |Selling in new market: India |(massages.. |- New structure |-Profiling the staff | | | | | | |- Revenue growth of 10% per year |- Better adaptation to each |- New strategy, plans and |- New staff: recruitment | | |countries’ needs and preferences |leadership | | | | | |- Innovative culture | |- Increase of the share price |- Better communication |- Products line and distribution | | | | |channels rationalized | | |- Selling new products |- Customer retention | | | | | |- Decentralization of the | | |-Selling to new consumers |-Customer acquisition |management | | | | | | | |- Alliance with cosmetics |- Redesign the stores, better |- New values: quality and | | |companies: L’OREAL for example |brand image |excellence | | | | | | | | |- More customer information |- Regulatory control | | | | | | | | |- More prominently |- Be a good corporate citizen | | | | | | | | |- More loyalty programs | | | References – Hought, J. Arthur, A. Thompson, Jr. Strickland III, A. J & Gambie, J. E. 2008. Crafting and Executing Strategy. McGraw Hill International Edition. – Piercy, N. The Body Shop. A case for burial or rising from the grave? – The Body Shop values report. 2007. The Body Shop The Body Shop Table of contents Introduction  :2 Section A3 A comprehensive strategic analysis of the industry  :3 Question 13 1)The external strategic analysis of The Body Shop3 1. 1 ° Synopsis of the beauty industry: Macroenvironement and trends3 1. 2 ° The competition: immediate industry and competitive environment5 1. 3 °The key success factors of the beauty industry and The Body Shop7 1. 4) The SW(OT) analysis of The Body Shop8 Question 2:8 Applicability and effectiveness of new CEO Patrick Gournay’s strategies8SECTION B10 Question 3:10 Vision and Mission10 Question 4:11 Financial and strategic objectives:11 Question 5:12 Corporate and business strategies12 Question 615 Balanced scorecard for The Body Shop15 References Introduction The cosmetic industry is one of the biggest industries in the world. The worldwide annual expenditures for cosmetics is estimated at U. S. $18 billion. There is a strong competition in this industry all over the world. To compete and obtain a competitive advantage, companies have to invest a lot.They always have to innovate, to invest in advertising campaign in order to be known and to be successful. The Body Shop decided to be different, their products are natural, it is an ethical organisation, associated with environmental friendliness. But how The Body Shop takes part in the cosmetic industry? What are their vision and mission and what strategic directions should be recommended to the Body Shop in order to perform successfully in this industry? Section A A comprehensive strategic analysis of the industry Question 1The cosmetic industry is a very aggressive and challenging market, in order to be more competitive and to gain market shares and customer loyalty, companies as The Body Shop have to understand their environment. After analysing the external environment (major trends of the industry, competitors and driving forces), the key success factors as well as the strategic issues will be evaluate, in order t o provide a SWOT analysis. 1) The external strategic analysis of The Body Shop 1. 1 ° Synopsis of the beauty industry: Macroenvironement and trendsThe PEST model in as interesting tool to understand and study all the components and trends that affect the beauty industry. This environment analysis permits us to understand the strategy of beauty brands as The Body Shop. To identify the importance of each components of the industry, it is necessary to quantify them. In the last column, O will represents â€Å"opportunity† however T will represent â€Å"threats†. Moreover, a number will be associated to see the impact of each element. PESTE model for the Body Shop |Importance of the regulations concerning the launching of new |T 5 | |Political environment (legislation and |products in the markets: (allergies†¦) | | |regulations) | | | | | | | | | | | | |Globalisation (driving force) |T8 | | | | | | |Strong local and foreign competition |T9 | | | | | | |Increas e in prices | | | | |T6 | |Economic and international environments |Increase in the budget bound for beauty | | |(general economic conditions) | |O6 | | |Cosmetic industry: huge market | | | | | | |Alliance groups in the cosmetic industry to attract new customers |O8 | | |(driving force) | | | | |O7 | |Societal environement (societal values and |Growth of the free time: importance to take care of our body and |O6 | |lifestyles) |beauty | | | | | | | |Importance of well being | | | | |O8 | | |Importance of the beauty (driving force) | | | | |O8 | | |Be young and stay young | | | | |O8 | | |Ageing of the population (segmentation of products) (driving force) | | | | |O7 | | |New market for men (new products.. ) (driving force) | | | | | | | |Companies and customers have more and more social responsibility |O8 | | | | | | Different needs and preferences according to the countries and the | | | |skin differences |O7 | |Societal environement (societal values and | | | |lifesty les) |Important demand variations and fashion effects in terms of |O6 | | |cosmetics | | | | | | | |Growth of the worldwide market of cosmetics (driving force) | | | | |O6 | | | | | | | | | | | | | | | |T8 | | | | | | | | | | | | | | | |O7 | | | | | | |Use of internet to buy products (driving force) |O6 | | | | | | Rapid innovation (waterproof †¦) (driving force) | | | | |T7 | | |Need of strong technological capabilities | | |Technological environment | | | | |Strong marketing innovation (driving force) |T7 | | | | | | | | | | | |T8 | | | | | | |Respect the environment |O10 | | | | | |Environmental aspects |Sustainable development |O10 | | | | | | |Fair trade |O8 | | | | | | |Bio market and products (driving force) |O9 | | | | | |Environmental aspects |Ecology | | | | |O8 | After this analyse of the trends, components and driving forces of the industry, it is interesting to see the place of the competitors in the industry. 1. 2 ° the competition: imme diate industry and competitive environment In order to understand the dynamism of The Body Shop, we have to understand the competitive structure of the cosmetic industry.The â€Å"competitive structure† of this market and the â€Å"critical rules of the game set by the industry† can be explained by using the â€Å"Porter’s model of competitive forces† in the cosmetic market. The Porter’s model is composed by five forces, the nature and strengths of the competitive pressures associated with these five forces have to be examined force by force to identify the specific competitive pressure which each comprises and to decide whether these pressure constitute a strong or weak competitive force. (Hough, J et al: 2008:101). It permits us to establish how important the market is to current and potential competition. Porter ‘s model of competitive forces in the beauty market [pic] These forces are explicated in this table: |- High local and internati onal competition | | | | | |- The Body Shop has to face the direct competition in the domestic and international markets | | | | | |- Face the numerous cheaper competitors | | | |Rivalry competition |- Lots of competitors as: supermarket, beauty institutes, hair dresser, perfumery †¦ | | | | |HIGH |- Big brands with strong image: Dior, Yves St Laurent, Estee Lauder †¦ | | | | | | | | | | | | | |Rivalry competition | | | | | |HIGH | | | |- Too much brands | | | | | |- Too difficult to obtain a brand image and customer loyalty | |Threats of new entrants | | |LOW |- Numerous regulations | | |- There are not really substitutes products but there are lots of others brands.. | | | | | |- The substitutes products will be : | |Threat of substitute products | | |HIGH |- Cheaper products, no name brands | | | | |- Products tested on animals | | | | | |- Non natural products | | | | | |- Imitative products | | | | |Bargaining power of suppliers |Their impacts ar e not too big | |MEDIUM | | | |- High expectation in terms of quality and services | |Bargaining power of buyers | | |HIGH |- New generation with internet, buyers can compare prices | After this analysis, we can follow with the key success factors of The Body Shop. 1. 3 °the key success factors of the beauty industry and The Body Shop â€Å"Key success factors are the products attributes, competencies, competitive capabilities, and market achievements with the greatest impact on future competitive success in the marketplace. † (Hough, J et al: 2008: 97) In order to succeed and to be competitive, The Body Shop has to manage key success factors. So we can say that cosmetics brands have: – To be innovative and to propose new products – To obtain global distribution capabilities To have strong e-commerce capabilities (friendly website†¦) and the possibility to buy online products – To have an excellent and famous branding image: customers could iden tify them to the brand and its values. – To be different – To maintain high level of quality and services in order to improve customer satisfaction and loyalty In the next part, we can realise a SWOT analysis to evaluate if The Body Shop meets these key success factors. 1. 4) The SW (OT) analysis of The Body Shop The SWOT analysis provides an overview of the firm’s situation and it is an essential component of crafting a strategy tightly matched to the company’s situation. (Hough, J et al: 2008: 138).The SWOT analysis is composed by the strength, weaknesses, opportunities and threats. We have already done the opportunities and threats in the macroenvironment analysis that is why we just evaluate here the strengths and weaknesses of The Body Shop (internal environment). | | | |STRENGHTS |WEAKNESSES | | | | |Global business Lack of new products | | | | |Ethical business |To slow to get new market share | | | | |High social responsibility |Stores to o old, need a new design | | | | |Respect of human rights |Unpopularity of the Body Shop in the city and in the business | | |community | |Present all over the world (in 47 countries) | | | |Lack of enthusiasm | |Anti animal testing practices | | | |Failure in different countries: ex France, USA.. |Good manufacturing and wholesale | | | |Big problems with franchises | |Reorganisation to the firm to a management group | | | |Lack of adaptation to the needs and preferences of overseas markets | |Importance of the environmental friendliness |(ex: USA) | | | | |Strong corporate culture in the firm ( involvement of the staffs in |Not a strong retailer | |the campaigns) | | |Important financial losses | |Products naturally made | | | |Products and concepts easily imitated | |Uniqueness of the products in term of its packaging | | | |Too much importance in launching environmental projects and too less| |Strong identity |in running business | | | | |Different suppliers from different ethnics and groups |Followers in cutting prices | | | | |A.Roddick: ethical and strong leader |Prices more expensive than the other competitors | | | | |Importance of staff selection |Lack of advertising | Question 2 Applicability and effectiveness of new CEO Patrick Gournay’s strategies P. Gournay was a business man with experiences. He wanted to create a new strategy for The Body Shop in order to be a unique brand, different to the others. This strategy was focus on different point: – Be faster to launch new products (less than one year). – Redesign the stores to satisfy the customers and to improve the brand’ image. – Cut the number of products by 25%, to be focus on â€Å"heritage† products. – Acquisition with Cosmo Trading for ? 7 million to have more control on European operations – Restructuration New products with a strong Body Shop’ identity: Hemp, differentiated products – New leaders hip – Reclarify the mission and vision of the company: be a strong retailer – Outsource manufacturing and find manufacturing partners in each region – Cut administration costs – Decentralization in 4 main regions – Focus on customer satisfaction Even if some problems were still present in UK and USA, and if some periods were more critical than the others as Christmas for example, the P. Gournay’s 2000 strategy was a new life for The Body Shop. After some mistakes due to bad choices and a lack of experience in the cosmetic industry P. Gournay planed a real revolution in The Body Shop organisation.In a result of this revolution, profits rose by ? 9 million to ? 271 million compared with the same period in 1999 and most of his objectives were achieved. These elements show a very good execution of his strategy. It is always easier to plan a strategy but the implementation of it relieve to strong efforts in leadership and management. The organisa tional changes that is to say the restructuration as well as the decentralization of the company were very good strategic changes. It permits to share the responsibilities and to involve more the employees in this new strategy. P. Gourmay is a strong leader, he had the capacity to believe in The Body Shop future and to be fast to react.It understood the needs of the markets in creating new products as well as new services as home selling. He also wanted to be more customer oriented, improving the brand image thanks to the redesign of the shops and developing marketing tools as customer loyalty program in UK. Even if his lack of experience in the beauty industry was claimed, he was able to refocus the company to be a strong retailer. The results of his strategy have been done by better profits, share value and sales. Gourmay looks to be a good communicant, he explained numerous times his choices and the aim of his strategy, this step is important to create a strategy-supportive cultu re.The applicability and effectiveness of his strategy have been recognized by analysts, by the business community but also by all the company. Section B Question 3 Vision and Mission †¢ A mission statement focuses on current business activities — â€Å"who we are and what we do† The Body Shop is a global business, based on ethics, his products are known and famous for their naturally and because they are not tested on animals. The Body Shop is an organization with strong values and identity. The Body Shop was one of the first organization focuses on social responsibility and fair trade. The Body Shop offers natural cosmetics and personal care products. They have services as home selling and massages in their shops.With ageing of population and the importance of well being nowadays, customers have strong expectations in terms of quality and excellence. The sustainable development is a recent value in our society and customers expect companies as The Body Shop to r espect it. The Body Shop is a good retailer; it has manufacturing partners in each of his four region area. This organization has the capacity to create new 100% natural products and to be involved in social causes. †¢ A strategic vision concerns a firm’s future business path — â€Å"where we are going† The Body Shop should gain market share and extend his leadership position in the cosmetic industry worldwide. They should be more famous and extend their brand awareness all over the world.The Body Shop will follow with his ethical values and develop new products and services in order to be more competitive. In other words, The Body Shop has to create new opportunities to leverage their brand globally. To achieve these goals, The Body Shop has to pursue and to improve the broader corporate goals of profitable growth and continuous improvement. The Body Shop should: – Achieve world-class performance by attaining a strong competitive position in target markets. – Exceed customer expectations for quality and value. – Earn in excess of the cost of capital over a business cycle. These elements can be reaching thanks to: – The distinguished brand The heritage of integrity and teamwork. – The advanced skills – The special relationships that have long existed between the company and the employees, customers, dealers and other business partners around the world The Body Shop has to pursue his natural products based more on well being than beauty. They have to follow their politics about ethics and fair trade and stay oriented by the environmental friendliness. The Body Shop has to be focus on customer satisfaction. The management has to be more profits oriented and be more aggressive in order to survive. †¢ Types of business , the body shop should be in: The Body Shop should open his shops to new customers.Nowadays there is a new market with men and old people. They should segment their products an d adapt them to new consumers’ needs and expectations. They also should create and develop a friendly website where customers could see all of their range of products and buy them online. Question 4: Financial and strategic objectives: Financial objectives: Outcomes focused on improving financial performance ? Achieve revenue growth of 10% per year This objective is important and it is achievable. Indeed, thanks to P. Gourmay they have reached very good performances in term of profits and sales. This objective will be the consequences of the new strategy implementation.It also will be the results of a better customer satisfaction and brand awareness. This objective can be reach thanks to an internal growth as I said before but also thanks to an external growth. It will be interesting for The Body Shop to realize alliances with big actors of the cosmetic industry. ? Increase net profit margins from 2% to 4% As we can see in The Body Shop case, that during Christmas period they have interesting margins. This objective can be the results of scale economies, and costs reductions. Strategic objectives; Outcomes focused on improving long-term, competitive business position. Different strategic objectives could be developed: ? Have more attractive products than rivals Be more focus on customer satisfaction ? Gain customer loyalty ? be more innovative ? Gain recognition as a leader in natural products We are going to focus on 2 main objectives: ? be more focus on customer satisfaction This element is key point to ensure the future of the Body Shop, they have to be more customer oriented, to understand their needs and expectations. If customers are satisfied and feel considered, they will be naturally more loyal. As we know, a loyal customer is cheaper than a new customer. Different tools will be developed in the new strategy in order to reach this objective. Moreover, The Body Shop will have a new strategy to obtain new customers. Gain recognition as a leader i n natural products The core competency of The Body Shop is his capacity to create natural products. To gain market share, they should use this element and work on it in order to be recognize as a leader in the natural cosmetics industry. This element will give to the Body Shop an excellent and famous branding image. The Body Shop will have an image of â€Å"specific† companies, with strong skills and know-how. Question 5 Corporate and business strategies In order to reach the financial and strategic objectives gave above, The Body Shop has to realise some actions to be more and more competitive during the five next years: The Body Shop has to follow his strategy of differentiation by launching natural Products with elements from all over the world. â€Å"The essence of a broad differentiation strategy is to be unique in ways that are valuable to a wide range of customers. † (Hough, J et al: 2008: 152) To be very effective, The Body Shop has to study consumers ‘ne eds and behaviours to understand what they consider important, what they think has value and what they are willing to pay for. This buyers study will help them to create new products and services perfectly adapted to consumers’ expectations. It they follow this strategy and tried to be totally different, the consumers will accept to paid more and will be able to identify them to the brand.This strategy needs also to have a strong corporate culture based on innovation, the human resources have a strategic role, they have to recruit creative employees. The employees have also to be trained in order to be innovative and creative. – Have a bigger brand awareness is necessary for the Body Shop. That is why they have to invest more in marketing. They already have a strong identity but they have to diffuse it thanks to new media opportunities. The communication is an important element, more advertising campaign will add value and increase brand awareness. A powerful world adv ertising campaign will be interesting. As the Body Shop is a brand with strong values and politics, they should realise a different campaign as â€Å"Benetton† has done few years ago.In this campaign, they have to be different and to communicate about their natural products, that is to say their specific skills, their high quality and excellence. The campaign will be a â€Å"paper† campaign or a TV one, if the budget allows these expenditures. – As I said before, The Body Shop has to be customer oriented. They should realise a friendly website where customers will be able to see their range of products and services and where they would be able to buy online products. It will permit to customers to have good references and to be easily found on the world wide web. The website will permits to the organization to be more attractive and to attract a maximum of internet users. The organization should develop his customer loyalty programs all over the world. People li ke to be considerate as a specific customer and expect to have a â€Å"specific treatment†. The loyalty card encourages consumers to be loyal in order to receive presents and special offers. – They also could extend their services: Selling at home should be proposed in numerous countries. Customers love being the main interest of the companies. With this service they feel caring and have the feeling to have customized services. We have also seen that additional services as massages have increase the sales. People after having a nice moment want to buy the products used during this time.The Body Shop should propose services as sauna and hammam for example. – The Body Shop should not stay a niche market. The new trends and lifestyles give them big opportunities. They should realise a segmentation of their products that is to say they should have specific products for men and old people for example. They have to innovate and to adapt them to the changes. – T he Body Shop is already a global company but they should be present in other market as India, an emerging market. The beauty is an important value on this country, and the Indian beauty is known all over the world thanks to L’Oreal’s muse. This new market can ensure new sales and market shares, it is a new opportunity. The Body Shop should adopt a more aggressive strategy; the competition should not be underestimating. The company has to be more profit oriented. To reach their objectives, they can realise some alliance with a big brand as L’Oreal. Indeed, this alliance will permit them to shares their resources and capabilities in technology and innovation for example. It will help them to realise new products. – The creation of new products will also be strategic elements in specific period as Christmas. The Body Shop should realise limited products to give exclusivity to some customers. With specific range of products for this specific period, The Body Shop will improve his differentiation.All these changes require strong involvement of the management and employees, The Body Shop has to be more reactive, and they have to adapt them of their environment: lifestyles etc. As Gourmay done, the company has to change its structure when it is not adapted in order to be profitable and to promote innovation in the company. The culture has to be supportive and be oriented on differentiation and creativity. The resources are necessary to invest on an advertising campaign for example, but these marketing tools can lead to an increase on sales, market share and profitability. The company has to think regionally and globally in order to be present in new market as emerging market.The control is an important step, it is important to evaluate the actions done and to learn from the mistakes. The evaluation permits to have a continuous improvement, The Body Shop should be more control oriented. Question 6 Balanced scorecard for The Body Shop |THE B ODY SHOP | |HEAD OFFICE | |MAIN OBJECTIVE: | |Increase their market share all over the world, be a leader in natural products and have a better brand awareness | FINANCIAL |CUSTOMERS |INTERNAL |LEARNING AND GROWTH | | | | | | |- Refocus on retailing |- Increase their satisfaction |- Reinvention of The Body Shop |- Training of employees to be | | | |brand |more creative and innovative | |- New market shares: |- New products and services | | | |Selling in new market: India |(massages.. |- New structure |-Profiling the staff | | | | | | |- Revenue growth of 10% per year |- Better adaptation to each |- New strategy, plans and |- New staff: recruitment | | |countries’ needs and preferences |leadership | | | | | |- Innovative culture | |- Increase of the share price |- Better communication |- Products line and distribution | | | | |channels rationalized | | |- Selling new products |- Customer retention | | | | | |- Decentralization of the | | |-Selling to new consumers |-Customer acquisition |management | | | | | | | |- Alliance with cosmetics |- Redesign the stores, better |- New values: quality and | | |companies: L’OREAL for example |brand image |excellence | | | | | | | | |- More customer information |- Regulatory control | | | | | | | | |- More prominently |- Be a good corporate citizen | | | | | | | | |- More loyalty programs | | | References – Hought, J. Arthur, A. Thompson, Jr. Strickland III, A. J & Gambie, J. E. 2008. Crafting and Executing Strategy. McGraw Hill International Edition. – Piercy, N. The Body Shop. A case for burial or rising from the grave? – The Body Shop values report. 2007.